How could effective digital marketing help patients?
I. R. is a female patient 20-year-old from Yemen.
She has been suffering from epilepsy for a long time.
Do you know what does it mean for a female at that age?
She falls every now and then convulsing irrespective of the surrounding situation.
She has been receiving multiple medications to control seizures without any recognizable response.
In contrast seizure violence has been increasing over time. Violent convulsions are becoming more and more many times on the same day.
She heard from her doctor that there is some sort of surgical operations that may be performed for this type of intractable seizures. Many doctors in her region were not trained in this type of operation. She could not reach one.
How can she find a trained doctor who can help her?
She lives in a country afflicted by conflict. But her struggle with the disease for her and her family is more severe than all surrounding conflicts.
Can social media provide a solution?
Exactly, she found an Egyptian neurosurgeon, Dr. Ahmed El-Sherif while surging through a marketing campaign on Facebook (managed by BMG). She could communicate with him and realized that he can provide help.
Everyone settled their mind and decided to travel to see the doctor. She had surgery, which passed safely.
After the surgical operation, she reduced the medications she needs on daily basis. Violent seizures disappeared.
Patient after surgical excision of the focus of epilepsy. she has improved with no surgical complications. (Photo by Dr. Ahmed El-Sherif)
This an example of a suffering patient who could not reach a capable doctor except through marketing.
El-Sherif’s campaign depends on high-quality content published on the website with extensive health education.
The YouTube channel contains about 100 videos with approximately 1M views. 11K subscriber is fine for a specialized health education channel. Videos have been published consistently. They have attractive titles and well-structured content.
The campaign features the happiness of cured patients in Instagram photos, Facebook, and Twitter platforms. This is really encouraging and hopeful. Involving emotions is an excellent way to attract audiences.
Besides, there is good customer service which allows communication with the Facebook page messages that give patients and their relatives more trust and provide the information they need.
If you’d like to reach your patients-in-need, you should consider marketing yourself.
Dear valued doctor why do you wait?
Contact us and start branding with our creative marketing campaigns.
Day after day, we become aware of the importance of effective marketing based on both value and creativity. Your competence, doctor, is a buried treasure, and it is our mission to highlight and deliver it to those who need it.
The optimal use of social media can be a source of happiness and return joy and smiles to those who are deprived of it. Life has changed A. R. And she could ask what any girl of her age wanted.
